BRANDHUB. Stories based on data that engages buyers at every stage of their journey
An integrated B2B digital marketing program BrandHub is designed to educate, engage, and nurture your target audience through strategically developed, original content. Created for Foundry customers.
BrandHub: connect brand strategies with demand gen objectives
In the realm of B2B tech, trust reigns supreme, driving 76% of tech buyers to favor vendors they already trust. Enter BrandHub Foundry’s strategic solution for cultivating that essential trust, strengthening brand credibility, and driving measurable results.
Dynamic storytelling
Reach, compel, and nurture in-market tech buyers with this dynamic, targeted content experience. Foundry’s BrandHub solution is purpose built to find the sweet spot between tech buyers and your target accounts. With a thoughtful mix of both high and low funnel content, BrandHub is engineered to support the buyer’s journey through multiple asset types that drive deeper engagement within the trusted Foundry brand experience.
My Role
Designing the Brandhub
To create a seamless experience within the brand hub, I conducted a comprehensive review of diverse newsletter-related touchpoints and content channels. I examined podcast platforms, newsroom and magazine style sites, email newsletters, and other content ecosystems to identify user behavior patterns, content structures, and interaction expectations.
The objective was to design a centralized hub that enables organizations to craft a dynamic storytelling experience across multiple formats. This hub consolidates audio, editorial, and visual content into a single, flexible interface, allowing brands to:
Curate stories for different audience journeys
Surface related content across formats (episodes, articles, briefs, and visual assets)
Maintain consistent branding and editorial voice while supporting distinct content types
Personalize content delivery based on user preferences and engagement signals
Simplify content management through unified tools for publishing, tagging, and analytics
By looking into insights from existing newsletter and content platforms, the hub is intended to reduce friction for both creators and consumers, improve discoverability, and support richer long-form and episodic storytelling within a single branded environment.
As Senior UI/UX Designer, I led the design and optimization of the BrandHub experience, overseeing the end-to-end user journey for a microsite that organizes a broad range of assets; including video blogs, white papers, podcasts, and more. I developed multiple responsive templates to support and scale the 11 distinct brands within the Foundry portfolio.
Branded Brandhubs
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ARN
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CIO
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Channel Asia
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Computer World
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ComputerWoche
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CSO
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LemonadeInformatique
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Network World
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PCWelt
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Reseller News
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TechCrunch