Overview
Pantone AR is a collaborative piece with a fellow student designer Marina Rosi. The overview of the project is to create a compelling brand story for Pantone by developing Pantone AR, an augmented reality plugin for young and growing designers. The touchpoint will connect creatives with the brand in a pocket studio.
Objective
The objective of Pantone AR is to captivate the attention of young designers and provide them with a free library of Pantone colors. The touchpoint will offer designers with an augmented reality interactive platform that perceives and extracts colors from the world around them; creating an infinity number of Pantone colors to be used in future works.
Market
Pantone AR will record and extract color live, providing professional designers with a free and personalized library of Pantone color, that is portable and accessible at any time. The augmented reality touchpoint will attract new and younger designers who might not use or have stopped purchasing Pantone products because of their high costs.